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Event Description
As privacy expectations grow and regulations tighten, organizations face a critical challenge: delivering personalized experiences without compromising customer trust. Consumers now expect both tailored marketing and rigorous data privacy — a paradox that only consented, first-party data (FPD) can solve.
Join Grant Thornton and OneTrust for a practical discussion on how leading companies are turning compliance into a competitive advantage. Through real-world use cases and cross-functional insights, we’ll explore how compliant data practices drive engagement, loyalty, and long-term value.
Key takeaways include:
- Why first-party data is no longer just a marketing asset, but a business-wide foundation for trust, personalization, and performance
- How to design privacy experiences that respect customer choice and unlock enterprise value
- A scalable framework for building and activating defensible FPD programs
Whether you’re just starting with consented data or scaling advanced personalization, this session will help you connect compliance with customer-centric growth.
Get a sneak peek of the webcast
2:43 | Transcript
Date and time
11:00 AM ET - 12:00 PM ET
Recommended CPE credits
1
Learning objectives
- Define the role of first-party data (FPD) in enabling compliant, personalized customer experiences across marketing and business functions.
- Identify key components of a scalable and defensible FPD strategy, including consent capture and lifecycle activation.
- Describe how compliant data practices can increase customer trust, loyalty, and lifetime value through real-world use cases.
- Cite a basic framework for operationalizing privacy-centric personalization within an organization
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