Why brand matters
Brand is much more than logos, colors, or taglines – it’s the sum of everything we do and how we show up in the world.
A strong brand drives and accelerates business growth. It creates lasting value for our clients and colleagues. And it builds deeper, more meaningful connections across every touchpoint.
That’s because our brand represents all of us. Every decision we make, every interaction we have, every experience we create contributes to the Grant Thornton brand.
This site will guide you on how to consistently and confidently help build a stronger, more unified Grant Thornton brand.
Our brand strategy
Welcome to not-your-father’s professional services firm.
You may be expecting a suit and tie who treats you like a number in a spreadsheet and gives everyone a cold, cookie-cutter experience. But here, we’re made up of real people who listen to your needs and are always ready to roll up our sleeves, work alongside you, and treat you like the human you are.
Why? Because for us, going beyond isn’t a one-time thing – it’s our norm. It’s how we work to deliver a more personalized experience to our clients and colleagues. And it’s our secret competitive advantage to win the marketplace.
So, are you ready to go beyond with us?
Brand purpose
The purpose describes why we exist and the ultimate goal we want to achieve as a firm.
We make business more personal and build trust into every result.
Brand promise
The promise captures what we offer, how we are different, and why it’s valuable to our key audiences. It’s what we promise to deliver every day in every interaction.
At Grant Thornton, we go beyond expectations to deliver high-quality, personalized services that matter to you. When how we serve matters as much as what we deliver, the result is more value and a more confident future.
Brand traits
Brand traits define how we deliver a different experience that goes beyond business as usual.
We’re collaborative
We’re ready
We’re gritty and roll up our sleeves
We’re personal and human
Brand messaging
Brand messaging helps people bring our brand to life and ensure we’re all telling the same Grant Thornton story. It connects our brand purpose, promise and traits to demonstrate what we do, how we do it, and the value it provides. It also includes specific examples to back up the story we tell.
Brand architecture
The brand architecture is a visual representation of all the areas that make up the Grant Thornton brand and their relationship to each other.
Naming guide
Names are a powerful tool in bringing the Grant Thornton brand to life and should be created thoughtfully and consistently to reinforce our purpose and promise.
Names are a powerful tool in bringing the Grant Thornton brand to life and should be created thoughtfully and consistently to reinforce our purpose and promise.
