Welcome to our Brand guidance
The one stop destination for understanding our brand
Our brand concept:
Our expanding impact
Going beyond business as usual allows us to create an ever-expanding impact for our people, clients and communities.
This ripple effect enables us to positively shape our tomorrow, leading the way in sustainable growth and purpose.
↓
Our mobius language
Imbuing moments of expansion, interconnecting and direction to further the idea of ‘Go Beyond’
Strategy
Go Beyond
Brand system
Logo
Color
Typography
Photography
Graphic textures
Iconography
Grid and layout
Photography treatment
Brand in action
Core guide
Core guide contains key information regarding each of our brand elements